Pay-per-click (PPC) is one of the most effective online advertising strategies whereby the publisher pays a fee per click on the ad created. Understanding the logic of pay-per-click or cost-per-click is critical to a successful business campaign. This is the most commonly used search engine strategy where if someone clicks on your ad, they direct the visitor to your landing page, and for that you need to pay a small fee to the search engine (which displays your ad).
The many strategies involved in a successful PPC campaign affect the growth of your business. Here, we create a smart advertising technique that starts with picking and finding the right keywords and combines those keywords into a well-managed ad campaign. The most important metric in a PPC strategy is the quality score of your ad campaign, taking into account the following three factors:
Google AdWords is an online advertising program run by the Google search engine and the most popular PPC ad program in the digital world. It helps you promote your business, raise awareness, sell products, and increase website traffic. Knowledge of different types of Google Ads-Campaign is required: